PMA Moves Annual Photo Trade Show from February to September 2011



June 1, 2010
By Dan Havlik, PDN's Technology Specialist

PMA, one of the largest imaging trade shows in the world, announced today that it is moving its 2011 convention from February to September in Las Vegas. According to PMA officials, the change in dates for the show are designed to meet changing product cycles for photography.

The annual show has traditionally been held in the first quarter of the year but, according to PMA, changes in buying cycles and new tech developments make the early Fall schedule more advantageous. “Based on input from key suppliers and trade groups, the PMA show is changing dates to better serve the photo industry,” said Ted Fox, executive director and CEO, PMA.

The show will now take place September 8-10 at the South Hall of the Las Vegas Convention Center. For the first time, the mostly retailer-based show will be open to photo enthusiasts on Saturday, September 10th.

“Our very successful Digital Life Expo, held each year in Australia, has shown the consumers’ appetite for hands-on photography experiences is considerable,” Fox said. “For the first time, enthusiast and hobbyist photographers can walk the show floor to see and to touch the latest cameras and imaging technology.”

PMA 2010, which was held in Anaheim, CA in February, saw several key exhibitors drop out including Canon, Leica, and others.

More details in the press release below.


PRESS RELEASE

PMA Moves Annual Convention and Trade Show to September 2011

Jackson, MI—The Photo Marketing Association, the “Worldwide Community of Imaging Associations,” has rescheduled the PMA 2011 Annual Convention and Trade Show to take place September 8-10, 2011, at the Las Vegas Convention Center, South Hall, in Las Vegas, Nevada.

The annual show (pmai.org/pma2011) has traditionally been held in the first quarter of the year, but changes in industry buying cycles and in technology developments made the new schedule advantageous, PMA announced. “Based on input from key suppliers and trade groups, the PMA show is changing dates to better serve the photo industry,” said Ted Fox, executive director and CEO, PMA.

The fall event will now kick off the key holiday promotional season for the industry. Key dates include:
    •    PMA 2011 will be held September 8-10, 2011, in Las Vegas
    •    DIMA conference will be September 6-9
    •    PPFA conference will be September 6-9
    •    PIEA conference will be September 6-9
    •    Photo enthusiasts will be welcome on September 10
    •    PSPA and SPAA conferences will be held spring 2011

“Having the PMA 2011 show on the leading edge of the holiday season is the best opportunity to make critical buying decisions for the fourth quarter,” commented Brian Wood, 2010-11 PMA International president.

“PMA member retailers and service providers can now use the largest annual photo-imaging show and conference to find those new products and services that will make a holiday season successful,” added Fox. “Also, world-class PMA convention education will provide the most up-to-date retail trends and market information.”

Fox also noted that today’s fast-paced business world means nimble retailers and service providers no longer need the long lead of a first-quarter event. Conversely, the fall show dates are ideal for those large chain stores that do place purchase orders long in advance.

“The proximity of early September dates makes PMA 2011 the ideal kick-off for the holiday selling season,” said Fox. “The PMA show serves as the media showcase for the photo-imaging industry—generating thousands of blog posts, newspaper articles and YouTube videos—and moving the show to September highlights photography for the holidays. This includes new cameras and camcorders, but also the evolving photo publishing market, including photo books, cards, calendars and more.”

To build on the excitement of the photo-imaging category, the PMA 2011 show will be open to photo enthusiasts on Saturday, September 10. “Our very successful Digital Life Expo, held each year in Australia, has shown the consumers’ appetite for hands-on photography experiences is considerable,” Fox said. “For the first time, enthusiast and hobbyist photographers can walk the show floor to see and to touch the latest cameras and imaging technology.”

PMA member associations—including the Digital Imaging Marketing Association (DIMA), Photo Imaging Education Association (PIEA) and Professional Picture Framers Association (PPFA)—will hold their customary conferences in conjunction with PMA 2011, on September 6-9.

However, knowing that the first-quarter time period is ideal for the educator, school portrait and sports-and-event photo markets, PMA has schedule a spring 2011 event for the Professional School Photographers Association International (PSPA) and Sports Photographers Association of America (SPAA). More details will be available after the leadership of these PMA member associations meet in the coming weeks.

“We are extremely confident PMA will fulfill our conference needs with a PSPA convention colocating with SPAA in the first-half of 2011,” said Ken Strawbridge, president, Strawbridge Studios and past president, PMA and PSPA. “I respect this decision and think it will end up proving extremely positive for all segments of the photo-imaging industry.”
Issues regarding future dates of international PMA events that could be potentially affected by the change, like PMA Canada Expo, will be addressed at upcoming advisory committee meetings, according to Fox. pmai.org/pma2011






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