Printing on Vinyl: Meyerowitz Uses HP Commercial Printer for New York Parks Photo Show



Oct 8, 2009
By Dan Havlik, PDN's Technology Specialist

Wolfes Pond

Joel Meyerowitz' exhibition, "Legacy: The Preservation of Wilderness in New York City Parks," opened at the Museum of the City of New York last night and includes 90 images of some of New York's wildest parkland.

The show is unusual because several of Meyerowitz' large sized park prints were created with the HP Designjet L65500, a printer typically used for large scale commercial graphics, such as outdoor banners, signs, and awnings.

The prints, which tower over the viewer at the entrance to the show, were output on a substrate also not typically used by photographers -- vinyl. The L65500 uses six color latex inks in cyan, magenta, yellow, black, light cyan, and light magenta. It can print as large as 104-inches in width.

The rest of the images in Meyerowitz' show were output on the 12-ink HP Z3200, a large-format pigment printer more commonly used by photographers. We reviewed the 24-inch version of the Z3200 (there's also a 44-inch model) last December in PDN and named it Printer of the Year in our Gear of the Year roundup. You can read that review by clicking here.

"Legacy: The Preservation of Wilderness in New York City Parks" itself is an extraordinary documentation of New York's parks, including many images of the wilder natural places most New Yorkers might not even be aware of including North Brother Island in the Bronx, and Hallet Nature Sanctuary in the south end of Central Park. Meyerowitz captured the images over a three-year period from 2006 to 2009.

You can see an article and slideshow of images of Meyerowitz' New York parks work on PDN's sister site, Visionage.

More info on Meyerowitz' relationship with HP can be found in the press release below.


PRESS RELEASE

HP Partners with Acclaimed Photographer Joel Meyerowitz for New York City Parks Archival Project

NEW YORK, Oct. 7, 2009 – HP today announced the culmination of a three year partnership with celebrated photographer Joel Meyerowitz with the exhibition opening of “Legacy:  The Preservation of Wilderness in New York City Parks”  at the Museum of the City of New York.
Capturing the parks throughout the five boroughs, the exhibition showcases the majesty of the city’s coveted park areas in large photographic prints. The exhibition will run Oct. 7 through March 7, 2010.

To print the exhibition images, Meyerowitz relied on HP’s expansive large-format printing portfolio, including the HP Designjet Z3200 Photo Printer and the HP Designjet L65500 Printer, to produce high-quality prints and immersive, large-scale graphics.

“Experiencing the print quality and longevity of HP Designjet photo printers was a key turning point in my own personal digital transformation,” said Joel Meyerowitz. “HP’s innovative printing technology has made it easy to express my work in new, creative ways and with this project, I was not only able to showcase exhibit-quality prints but also high-quality, immersive wall graphics that capture the essence of New York City’s parks.”

The images for “Legacy: The Preservation of Wilderness in New York City Parks” were taken between 2006 and 2009 and include nearly 3,000 photographs of the city’s parks. These images have become the HP Photographic Archive of New York City Parks and will be made available for public use by the New York City Parks Department. HP provided financial support for this project, which serves as a visual testimony of the present and future history of the city’s most cherished parks.

“HP has tremendous respect for Joel Meyerowitz and his creative vision. We appreciate the importance of this project as it is the first comprehensive study of New York City’s parks since the 1930s,” said Francis McMahon, marketing director, Graphics Solutions Business, HP. “HP is dedicated to bringing innovative printing and photographic technologies to the market, and we are pleased to have played a part in helping to successfully bring Joel’s vision to life.”
The multipart exhibition allows visitors to experience the parks via large-scale environmental graphics and a fine art photographic exhibit showcasing, in total, more than 90 color and detail-rich images.

The exhibition captures the diverse wildlife and beauty of the city’s parks from the southernmost (Conference House Park in Staten Island) to the northernmost (Van Cortland park in the Bronx), from the easternmost (Alley Pond park in Queens) to the westernmost (Fort Washington park, also in the Bronx). It additionally showcases the largest (Pelham Bay park in the Bronx) to the smallest (North Brother Island) to the most exotic (the private Hallet Nature Sanctuary at the south end of Central Park).

To augment the exhibition, the Aperture Foundation is publishing a limited edition luxury boxed set, which includes a coffee-table book, “Legacy: The Preservation of Wilderness in New York City Parks, Photographs by Joel Meyerowitz”; “The Hallett,” a limited-edition book printed on an HP Indigo press 5500; and an archival pigment-ink print “Central Park, Hallett Nature Sanctuary, autumn 2006,” printed on HP Designjet Z3200 printers. The box set is limited to 250 numbered copies and 20 artist’s proofs. Each print and limited-edition book is signed and numbered by Joel Meyerowitz.

 “The Museum of the City of New York takes such pride in presenting this landmark celebration of New York City’s parks, so beautifully presented in our galleries,” said Susan Henshaw Jones, the Ronay Menschel Director of the Museum. “ Joel Meyerowitz’s photographs underscore the vital importance of open space and parkland, and our visitors will be able to enjoy all of the vibrant color, every detail of Joel’s dramatic landscapes, and above all, the incredible wilderness that he has captured and made even more accessible right here on 103rd Street and Fifth Avenue.”

About Joel Meyerowitz
Joel Meyerowitz (b. 1938), born and raised in the Bronx, has described himself as an “urban Huckleberry Finn.” His childhood memories include “green space – open and wild, alive with rabbits, migratory birds, snakes, frogs, and the occasional skunk.” He is an award-winning photographer whose work has appeared in more than 350 international exhibitions. He is a two-time Guggenheim fellow, a recipient of both NEA and NEH awards, and the Deutscher Fotobuchpreis. He has published over 15 books, including Cape Light (1978) and Aftermath: The World Trade Center Archive (2006). He lives and works in New York City. For more information, visit: http://www.joelmeyerowitz.com/

About the Museum of the City of New York
The Museum of the City of New York (www.mcny.org) celebrates and interprets the city, educating the public about its distinctive character, especially its heritage of diversity, opportunity, and perpetual transformation.  Founded in 1923 as a private, non-profit corporation, the Museum connects the past, present, and future of New York City.  It serves the people of New York and visitors from around the world through exhibitions, school and public programs, publications, and collections.  Exhibitions of photographs at the Museum, including The Mythic City:  Photographs of New York by Samuel H. Gottscho, 1925-1940, have received acclaim from the press and the public alike.

About HP
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.






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