If it's PMA season, it must be time for Fujifilm to once again roll out its proposed medium-format film -- yes, film -- camera ahead of the big show in Anaheim, CA at the end of the month. But this time around, Fuji promises its medium-format model is no longer a prototype but an honest to goodness real camera you can buy in a store.

Or at least it will be available some time in the second quarter of this year. According to Fuji, that is.

At past PMAs, we wrote about this phantom camera and even took pictures of it under glass at Fuji's booth. This time around it actually has a name -- the GF670 Professional medium format folding camera -- and a few more final specs. (Along with some official product shots.)

Here are some other deets:

• Dual-format shooting in either 6x6 or 6x7

• Can use either 120 or 220 roll film. (yes, film!)

• Fujinon EBC 80 mm lens

• Coupled rangefinder

• Exposure compensator

• Aperture-priority automatic and manual exposure modes

Check out the official -- yes, official -- press release below.


PRESS RELEASE

Fujifilm Launches GF670 Professional Medium Format Folding Film Camera

Medium Format Solution for Studio and Professional Photography Applications

Valhalla, NY, February 02, 2010 – FUJIFILM North America Corporation today announced it will launch a high quality film camera, the GF670 Professional medium format folding camera, at PMA 2010. Ideal for professional photographers interested in film photography, the GF670 Professional is a foldable model that features 6x6 and 6x7 dual-format shooting for use with120 and 220 roll film. With its Fujinon EBC 80 mm lens, coupled rangefinder, exposure compensator, and aperture-priority automatic and manual exposure modes, the GF670 Professional produces sharp high quality images.

“When we announced the development of new medium format camera it was received very well by our professional photography customers”, said Kayce Baker, director of trade marketing, Imaging Division, FUJIFILM North America Corporation. “There is a segment of studio, portrait, and landscape photographers who find that medium format film is the perfect solution for their businesses because of the unique look that film offers as well as the ability to produce high resolution photos in very large sizes. Even as we continue to see advances in pro digital cameras, many photographers still have a passion for the art of traditional film photography and Fujifilm is committed to providing solutions that foster that creativity.” 

The Fujifilm GF670 Professional has manual shutter speed control and offers a setting for aperture priority automation. With manual film advancement, exposure counter display, an ISO setting dial, the camera also provides -2/+2 exposure compensation and includes a hot shoe flash mount and a PC sync connection socket. The “whisper quiet” shutter mechanism is an Electronic Leaf shutter with speeds ranging from 4s~1/500s including Bulb with flash sync at all speeds.

Additional features of the Fujifilm GF670 Professional include:
• Dimensions: 7”W x 4.29”H x 5.43”D (folded 2.52”)

• Weight: 35.27 oz (without batteries, strap or film)

• Color is black & silver

Availability:

Fujifilm’s GF670 Professional medium format camera will be available in Q2 2010