Leica Launches Camera Blog



May 25, 2010
By Dan Havlik, PDN's Technology Specialist

Leica camera blog

If you can't get enough of all things Leica, check out the company's "official" blog at http://blog.leica-camera.com.

Thankfully, the Leica Camera Blog offers more than just canned Leica marketing materials and includes an assortment of "guest" posts by Leica photographers. We enjoyed this one by Ray Scott about shooting in dark theaters and cinemas.

(Just our two cents but the blog could use some photos on its home page. Right now, it looks a little bland.)

Though the Leica Camera Blog has been up for over a week, an official press release has just hit the wires.


PRESS RELEASE

NEW: LEICA CAMERA BLOG
Blog Offers New Avenue for Company News and Updates

Allendale, NJ (May 25, 2010) - Leica Camera, Inc. is pleased to announce the launch of the official Leica Camera Blog (http://blog.leica-camera.com). This interactive platform provides Leica fans and followers a dynamic space for product news, developments and related events, plus stories and insights from Leica photographers.

Since the launch of Leica's Facebook fan page and Twitter newsfeed, Leica has developed a strong social networking community of over 50,000 photography fans. With the latest expansion of Leica's online presence, the company hopes to provide a new platform to distribute news, answer questions and share Leica stories.

"We are excited to have yet another medium to engage Leica users on a daily basis," says Christian Erhardt, Vice President of Marketing at Leica. "A Leica blog seemed to be a natural addition to our social media portfolio and we look forward to bringing fans along on this new Leica adventure."






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