Pepcom Cancels Digital Focus Event at PMA 2010

Jan 21, 2010
By Dan Havlik, PDN's Technology Specialist

In another sign of the times, Pepcom has canceled its annual Digital Focus press event at the PMA 2010 trade show in Anaheim, CA next month.

Digital Focus, which is sort of a mini-trade show for the press held the night before the start of the show, had been a mainstay of PMA week for over a decade. Pepcom holds similar events during CES and other trade shows.

"We are not holding (Digital Focus) due to feedback from the press and sponsors," Pecom's  Senior Media Manger Melissa Messana told PDN Gear Guide.

Pepcom is the latest company to say it will not be in Anaheim for PMA 2010. Both Canon and Leica said last year that they will will not be participating in the show.

Digital Focus at PMA typically attracts over two dozen manufacturers -- everyone from Kodak, Canon, Pentax, Olympus, and Nikon have participated in the past -- though attendance has dropped off in recent years.

Costs of a table at Digital Focus, which gives companies exclusive one-on-one access to the imaging press, is high. Manufacturers typically spend over $5,000 to participate in the event.

Pepcom has faced increasing competition from PMA's own press preview event, known as "Sneak Peek," which is also held the day before the show. Sneak Peek is free to most manufacturers at PMA. (Update: Manufacturers with exhibit space of less than 400 square feet at PMA are charged $500 for a table at Sneak Peek.)

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