CES 2010: WD Introduces My Book External Drive with USB 3.0



Jan 5, 2010
WD My Book 3.0

PRESS RELEASE

CES 2010: WD Introduces My Book External Drive with USB 3.0

My Book3.0 External Hard Drives are the First Certified USB 3.0 Storage Devices on the Market

LAKE FOREST, Calif., Jan. 5 /PRNewswire-FirstCall/ -- WD (NYSE: WDC), the world's leader in external storage solutions, today introduced its fastest My Book® external hard drive ever -- the new My Book 3.0 desktop external drives are among the first devices certified with the SuperSpeed USB 3.0 interface. With an interface that's up to 10 times faster than the previous-generation USB 2.0 interface, the high-performance My Book 3.0 drive significantly reduces the time it takes to open and save large files.

Offered standalone, or in a kit that includes a USB 3.0 PCIe (gen2) adapter card, the 1 TB My Book 3.0 drive is available now at select retailers and shopwd.com. The 2 TB model is expected later this week.

The SuperSpeed USB 3.0 interface on My Book 3.0 drives provides transfer rates(1) of up to 5 gigabits-per-second, allowing users to open and save files up to 4.7 times faster than USB 2.0.  The new My Book 3.0 drive is compliant with the USB-IF SuperSpeed USB 3.0 standard to provide compatibility with other USB 3.0 and USB 2.0 products. SuperSpeed USB 3.0 is backwards compatible with USB 2.0 and USB 1.1.

Market research firm In-Stat expects the worldwide market for SuperSpeed USB 3.0 to reach over 1 billion units in 2013, representing over 25 percent of the market by 2013 (Sept. 2009).
"Consumers no longer have to wait for technology to keep up with their ideas. With the new super speed My Book 3.0 drives, consumers have the speed they need for resource-intensive video editing, animation, and graphic design applications," said Dale Pistilli, vice president of marketing for WD's branded products group.

Price and Availability
The new My Book 3.0 drives have 1 TB capacity and a 2-year limited warranty. My Book 3.0 drives are available now at select retailers and online at shopwd.com. MSRP for the My Book 3.0 drive 1 TB is $179.99 USD. MSRP for the My Book 3.0 drive in a kit that includes a USB 3.0 PCIe (gen2) adapter card is $199.99 USD. The 2 TB My Book 3.0 drive is expected later this week.

The new My Book 3.0 drives feature:
    •    SuperSpeed USB 3.0 interface with transfer speeds up to 10 times faster than USB 2.0 to accelerate data transfers with the fastest available interface;
    •    Ideas accelerated – resource-intensive video editing, animation, graphic design, and large media files can be saved so quickly that you no longer have to wait for the technology to keep up with your ideas;
    •    Sleek, streamlined design features a premium finish that will look great sitting on your shelf;
    •    Compatible(2) with USB 2.0 ports – USB 3.0 interface is backward compatible with USB 2.0 with no additional hardware needed;
    •    WD quality inside and out – designed with the same commitment to quality that has made My Book external hard drives the number one selling drives in the world;
    •    Planet-friendly, small retail recyclable box made from recycled materials to minimize waste;
    •    Ready to plug-and-play with Windows® PCs; and,
    •    Two-year limited warranty.






Prod Review Nikon D3s Product Reviews: Nikon D3s & AF-S Nikkor 70-200mm f/2.8 ED VR II
January 08, 2010 - When I first heard about the D3s—Nikon's highly anticipated follow-up to its well-regarded D3 digital SLR—back in October I was, to put it mildly, underwhelmed.More
Objects of Desire: The Rosco Strobist Collection Lighting Filter Kit
Product Reviews: Leica S2
Objects of Desire: Ultima Underwater Housings for Hasselblad
PDN Gear Guide's 2009 Photo Gear of the Year
Objects of Desire: SkyShutter Aericam
E-Project -Hudson E-Project: Greg Miller's Panoramas of the Hudson
January 06, 2010 - This past April, photographer Greg Miller set out by boat on a journey down the length of the Hudson River.