PMA 2010: Hahnemühle and Harman Photo Join Forces to Create New Inkjet Paper Line



Feb 20, 2010
By Dan Havlik, PDN Technology Specialist

Harman Fine Art

We arrived in Anaheim, CA just last night for the annual PMA photography convention and trade show and can already tell it's going to be much more low-key affair this year.

That's partially due to the fact PMA is in Disneyland-country this time around -- as opposed to "Vegas, Baby, Vegas" -- but also because such photo industry stalwarts as Canon, Leica, and maybe a few others are sitting this show out.

All of which means PMA 2010 is ripe for smaller imaging companies to make the bigger headlines. And today some of them are. Take for instance Hahnemühle and Harman Photo, two respected inkjet photo paper companies which announced this morning they've joined forces to release a new line of fine art inkjet media.

Called "The Harman Professional Inkjet by Hahnemühle" (try saying that after a couple of drinks), the new inkjet line includes six fine art papers and a canvas. The papers include a variety of gloss and matte finishes with a range of textures and tones.

Two of the new papers are fiber-based Baryta papers that attempt to simulate the look and feel of traditional darkroom photo papers. The Harman Professional Inkjet by Hahnemühle line will start shipping in April.

We'll get a chance to lay our grubby paws on these papers on Monday at the show and, considering the track records both Hahnemühle and Harman Photo have in the inkjet market, are looking to making some photo prints on them.

In the mean time, check out the press release below for more info.


PRESS RELEASE

Two legends - one paper - Hahnemühle and Harman Photo to release new range of fine art photographic inkjet papers at PMA.

Two of the most iconic brands in digital photo printing, Harman technology and Hahnemühle FineArt are joining forces to create a bestin-class range of fine art inkjet media, due to be unveiled for the first time at the PMA exhibition in late February.

The Harman Professional Inkjet by Hahnemühle range will consist of six fine art papers plus a canvas, providing a range of gloss and matt finishes, various textures and tones. Two of the new papers are real fiber-based Baryta papers, providing unrivalled archival properties and a look and feel that emulates traditional Baryta darkroom papers.

Norbert Klinke, Hahnemühle’s Sales and Marketing Director commented: “With Harman we have found a perfect partner with which to engineer a new class of inkjet media. Their knowledge of image-making, derived from the production of Ilford Photo black and white photography papers for over a century, provides a fantastic foundation alongside our own heritage and expertise to develop a truly remarkable paper.”

Harman technology is the company behind the iconic range of Ilford Photo black and white photographic products. Harman’s unparalleled coating expertise and technology is complemented by Hahnemühle’s heritage in developing a broad range of textured fine art papers for the digital photography market.

Steven Brierley, Marketing Director at Harman technology commented: “This new range of inkjet media not only represents a new stage in the evolution of photographic inkjet printing, but a fantastic blend of two unique photographic heritages.”

The papers are designed to meet the needs of the professional fine art photography market, but there is also expected to be significant demand from the enthusiast photography community.

The first glimpse of the new Harman Professional Inkjet by Hahnemühle papers will be on February 21 at the PMA exhibition at the Anaheim Convention Centre, Southern California. The range is then expected to hit shelves around the world in April.






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