Canon Unveils Bright Red SD4000 IS Digital ELPH with F/2.0 Lens; Camera Uses 10MP, Backlit CMOS Sensor



May 11, 2010
By Dan Havlik, PDN's Technology Specialist

Canon SD400 IS

Canon tried to upstage Sony's announcement of its compact NEX-3 and NEX-5 interchangeable lens cameras this morning by unveiling the new PowerShot SD4000 IS Digital ELPH. The pocket-sized camera, which is available in bright red (along with black and silver) uses an f/2.0 lens designed for low-light shooting.

Also aimed to combat noise in low-light shooting are the SD4000 IS' 10-megapixel back-lit CMOS sensor and its DIGIC 4 image processor.

The compact camera is also a fast shooter, allowing 8.4 frames per second image capture. The SD4000 IS can shoot HD movies and has a Super Slow Motion movie function that captures a subject at 240 fps, and later plays back the footage at 30 fps for ultra slow review.

Other features include:

• Stylish design with angled edges
• 3.8x optical zoom
• 3-inch wide-angle LCD screen

In an unusual move, Canon did not appear to pre-disclose any information about the camera to journalists until this morning's announcement. It will go on sale at the end of May for $350.

More details in the press release below.


PRESS RELEASE

DESIGN MEETS FUNCTIONALITY WITH THE NEW CANON POWERSHOT DIGITAL ELPH CAMERA: THE POWERSHOT SD4000 IS DIGITAL ELPH CAMERA

LAKE SUCCESS, N.Y., May 11, 2010 – Placing top-level Canon features in a modern, stylish frame, Canon U.S.A., Inc., a leader in digital imaging, today announced the newest addition to the PowerShot Digital ELPH camera series- the Canon PowerShot SD4000 IS Digital ELPH camera. This new powerhouse point-and-shoot camera is the first of the Digital ELPH series to offer a high-sensitivity system, known as Canon's HS SYSTEM, with a CMOS sensor and bright f/2.0 lens. Offering consumers the most enhanced image quality available in an ELPH series camera, these features help to capture those wonderful moments in low-light conditions. The PowerShot SD4000 IS Digital ELPH camera also has high definition (HD) movie-shooting capabilities, providing an additional option for cataloging memorable events. Primarily, the new PowerShot SD4000 IS is great for any user with an attention for up-to-date functionality and style.

Whether attending a relative's sunset wedding or meeting friends in a dimly lit restaurant, these are times where the new PowerShot SD4000 IS showcases its best attributes. The new 10-megapixel back-illuminated CMOS sensor, in conjunction with the DIGIC 4 image processor creates Canon's HS SYSTEM to enhance image quality in low-light situations and helps reduce noise at high ISO speeds.

Along with Canon's HS SYSTEM, the f/2.0 lens allows more light to enter, permitting higher shutter speeds, for further reducing the effect of camera shake and increasing image sharpness and quality. In addition, the combination of Canon's HS SYSTEM and the f/2.0 lens enables users to take photos without a flash, resulting in a more natural look while providing greater depth of field, making it an exemplary tool for portrait photography. In addition, the PowerShot SD4000 IS has the fastest high-speed burst rate to date in a Canon PowerShot Digital ELPH camera with 8.4 frames per second (fps). New to the ELPH cameras, the PowerShot SD4000 IS has aperture and shutter controls allowing for enhanced flexibility and creative control, making this camera great for shooters who are interested in getting even more out of their photography.



"With the introduction of the new PowerShot SD4000 IS, Canon is putting the power of high-quality photography in an ultra-compact size to amplify the experience and quality customers see when shooting with a Canon camera," said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. "The two functions in the HS SYSTEM allow our customers to capture the clearest pictures in any setting, resulting in more of a professional look."



For the Design-Centric


A treat for the eyes, the PowerShot SD4000 IS has beautifully crafted curves, texture and a modern look that appeals to a design-savvy user. With all of its new features, the Canon PowerShot SD4000 IS elevates the current ELPH series, offering advanced settings in a polished, sculpted, compact frame, making it an essential item to tote anywhere.



Get Creative with HD Movie 

The addition of the HD Movie feature in the new PowerShot SD4000 IS is one of the most distinguished characteristics that makes this camera a must-have for anyone. This dual-purpose camera allows users to creatively compose video, helping to capture unforgettable moments from a child's first baseball game to a son or daughter walking up to the podium on Graduation Day. Users can also have more fun with HD movie footage by using the My Color function, composed of Color Swap and Color Accent options. In addition, video content is easily downloaded from the camera via USB connection and can be easily played back on your HDTV via an HDMI output connector. 



Timing is Everything 

As an added bonus, the new Canon PowerShot SD4000 IS has a new Super Slow Motion movie function that allows users to record video at a very high frame rate, possessing the appearance of slow motion when played back at regular speed. The Super Slow Motion movie function captures a subject at 240 frames-per-second (fps), and later plays back the footage at 30 fps, allowing each moment of footage to be appreciated in super slow motion while maintaining great image quality.

Additional Features
• A 3.0-inch wide angle (28mm equivalent) wide screen LCD allows for easy on-camera previewing and reviewing of menus and images.

• A 3.8X optical zoom with optical image stabilization helps to ensure images will be clear and how they were meant to be captured.

• Support of the high-spec SDXC memory cards with the maximum storage of two terabytes (TB) in SDA standard.

• Eye-Fi memory card connectivity, where wireless data can directly transfer to PCs. New scene modes, such as miniature and fish-eye effects help to increase overall creativity.

• Smart Shutter technology, which automatically takes pictures when a person smiles or winks; resulting in less re-takes. 



The new Canon PowerShot SD4000 IS is available in three different color variations: red, black and silver. In addition, while supplies last, there will be an exclusive, limited edition white PowerShot SD4000 IS model available direct from Canon (www.shop.usa.canon.com). Scheduled to be available at the end of May, the Canon PowerShot SD4000 IS Digital ELPH camera retails for an estimated price of $349.99.






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