For consumers who are interested in a DSLR with pro-level features,
but not a pro-level price, Sony has expanded on its Alpha offering
with the release of the Sony DSLR-A700. The 12.2-megapixel model
features a lightweight, dust- and moisture-resistant magnesium
alloy body on the outside, as well as image stabilization and a
newly developed BIONZ™ processing engine on the inside to reduce
picture noise and process pictures at high speeds. Photo
enthusiasts who value creativity will enjoy fiddling with the
camera’s 14 creative styles—which include night view, autumn leaves
or vivid. The captured images can be viewed on the A700’s hi-res,
3-inch LCD screen or through a dynamic photo slideshow using the
camera’s HDMI output for connection to HDTV sets. Naturally, the
company recommends the “PhotoTV HD mode” on the Sony BRAVIA LCD
HDTV for optimum image viewing.
The latest addition to the PDN family, the PDN Gear Guide in print, has a total circulation of 30,000, and covers the latest and greatest in photographic equipment. Initially created in 2006 to be the official guide to PDN's annual flagship photography event, PDN PhotoPlus International Conference + Expo, the PDN Gear Guide is now also available online for gear news and updates 365 days a year.
