PRESS RELEASE

Kodak Offers New Film Choice for Large-Format Photographers with Introduction of KODAK PROFESSIONAL EKTAR 100 Film in 4x5 and 8x10 Sheet Formats

ROCHESTER, N.Y., February 16, 2010 – Large-format photographers will now be able to shoot with the world’s finest grain color negative film, as Eastman Kodak Company (NYSE:EK) announced the upcoming availability of its KODAK PROFESSIONAL EKTAR 100 Film in 4x5 and 8x10 sheet formats. EKTAR 100 Film, also available in 35mm and 120 formats, is the ideal choice for commercial photographers and advanced amateurs for applications such as nature, travel, fashion and product photography, where the emphasis is often on color and detail.

Since its introduction in September 2008, the EKTAR 100 family of films has won numerous industry awards, including the Technical Image Press Association (TIPA) award (2009), Professional Photographers’ Hot One Award (2009, 2010) and American Photo Editor's Choice Award (2009).

“Large-format photographers, such as landscape and fine-art photographers, will love the impact and flexibility that EKTAR 100 brings.   It's the ideal choice for creating high magnification enlargements for commercial display, while preserving even the finest detail,” said Steve Decker, General Manager and Vice President, Film, Photofinishing & Entertainment Group. “Introducing EKTAR 100 Film in 4x5 and 8x10 further continues our commitment to providing photographers with high quality, relevant films that support a broad segment of the market.”

EKTAR 100 Film features high saturation and ultra-vivid color, incorporating KODAK VISION Motion Picture Film technology to achieve its unparalleled fine grain. It is ideal for photographers who want the superior resolution of large-format film and look for extraordinary enlargement capability when scanning and printing.

The new KODAK EKTAR Film in 4x5 and 8x10 sheets formats will be available worldwide beginning in April 2010.

For more information, please visit www.kodak.com/go/professional.